I also love how it reminds me of the Chromatic Diet from Sophie Calle's Double Game, in which she responds to the use Paul Auster made of her in his novel Leviathan. I read Double Game in the library a week or two ago (although I have not yet read Leviathan), and really enjoyed Calle's work. She seems like the best kind of crazy (and so very lucky that her father was willing to fill her bank account with francs until she made it as an artist).
Often when I look at the watch, I try to relate the mood and feel of the colours to the activities I commonly undertake at that particular time of day. What makes 4 am or 4 pm green, anyway? Considering that I have clocks almost constantly in sight--on my laptop, my work computers, my iPod, my cell phone--a watch that makes me think of something besides time is a very pleasant thing indeed.
Have I mentioned how pretty it is? I would like to collect twelve nail polishes that exactly match the watch so that I can alternate but always co-ordinate.